Today General Motors unveiled the final production version of the 2010 Chevrolet Camaro, a true American sports car that has been anticipated by Chevrolet fans now for years, since the last generation Chevrolet Camaro was killed in 2000.
The production 2010 Camaro differs little from the preproduction versions that have been shown for several months now, but small details on the Camaro such as a new retro interior decked out in brushed metal (plastic brushed metal?) trim complete the package. Whetting appetites since 2006 with the Chevrolet Camaro concept, GM has remained remarkably faithful to the original concept car. The 2010 Chevrolet Camaro SS tops the model range, and will be a true muscle car.
Ailing US-based GM is in need of a true sports car hit that is affordable to the masses, just as Chevrolet pulled off with the original Camaro pony car in 1967. Does the 2010 Chevrolet Camaro have the potential to turn around a Chevy brand that, save for the Corvette, has been mostly in the dumps for several years now? As the once-untouchable Chevrolet mark continues to bleed sales to Japanese, European and Korean automakers, the Camaro has the potential to bring excitement back into Chevrolet showrooms.
Look for elements of the Camaro's styling and especially the attractive retro-styled interior to filter their way into Chevrolet's other models. The 2010 Camaro is the American sports car the Holden-derived Pontiac GTO should have been.
Time will tell if the Camaro has the punch to turn Chevrolet's luck around, but having a well-styled and high performance true American sports car that is relatively affordable back in the lineup can't hurt things.