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Friday, August 15, 2008

Pontiac G8 Sport Truck Name Just Pontiac G8 ST

Much to the misfortune of our Jalop friends and despite a huge online competition that saw more than 18,000 different names being entered, GM decided to stick with the totally bland “G8 ST” where ST stands for -you guessed it- Sport Truck. “Frankly, we were blown away by both the volume and quality of the names that were submitted,” said Craig Bierley, BPG product marketing director for cars and crossovers. “G8 ST was one of the most popular suggestions, plus we noticed a far broader trend toward simple, easy-to-remember names.”

And what about the “El Camino” nameplate given the G8 ST’s resemblance to the classic Chevy? “We actually thought very long about El Camino,” said Bierley. “In the end, we felt it was more appropriate to honour the El Camino’s unique place as part of Chevy’s heritage and not use that nameplate on a Pontiac.” What do you think about Pontiac’s decision to “keep it simple”?


CBChase said...

Question: How is it that the amazingly creative name of "G8 ST" could have been " of the most popular suggestions..." when it was not possible to enter NUMBERS as part of a name idea on Pontiac's nifty "Tame The Name" website??? Hmmm?? Looks like they had the name already picked out. What an insult to the 18,000 people who entered the contest.

Fedor said...

Yeah I know dude, guess the contest was all a big joke. :(