Much to the misfortune of our Jalop friends and despite a huge online competition that saw more than 18,000 different names being entered, GM decided to stick with the totally bland “G8 ST” where ST stands for -you guessed it- Sport Truck. “Frankly, we were blown away by both the volume and quality of the names that were submitted,” said Craig Bierley, BPG product marketing director for cars and crossovers. “G8 ST was one of the most popular suggestions, plus we noticed a far broader trend toward simple, easy-to-remember names.”
And what about the “El Camino” nameplate given the G8 ST’s resemblance to the classic Chevy? “We actually thought very long about El Camino,” said Bierley. “In the end, we felt it was more appropriate to honour the El Camino’s unique place as part of Chevy’s heritage and not use that nameplate on a Pontiac.” What do you think about Pontiac’s decision to “keep it simple”?