The Korean automaker Hyundai waited until the perfect moment to announce that the Equus flagship sedan
Hyundai Motor America president and CEO John Krafcik said that "We showed the car at the New York Auto Show earlier this year, and the response was fantastic,... Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.” In the states Hyunudai hopes to steal a few luxury buyers from the likes of Mercedes, BMW and Lexus.
Congratulations are in order for the Korean automaker making a bold move and not being afraid to ruffle a few feathers at the world’s greatest car show. So while the 2009 Pebble Beach Concours d’Elegance will be featuring names like Buggatti and Bentley and celebrating a century of Morgan, Audi and the designs of Zagato; Hyundai has given everyone something else to think about.